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Creative Direction & Marketing Systems for Growing Brands 

I help brands align strategy, design, and execution - so marketing actually works.

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Find joy in the journey.

Build a Brand You're Proud Of

Learn the strategy behind effective branding

 - and implement a marketing foundation built to last.

Brand Strategy & Marketing Systems

Our service suite is built to support businesses at every stage—from one-time projects to ongoing partnerships. We specialize in branding, web and print design, CRM and email integration, social media strategy, and more. With flexible packages and retainer options, we act as your creative partner, making sure every touchpoint reflects your brand with precision and purpose. Let’s bring your vision to life—strategically, beautifully, and on-brand.

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  • Story development

  • Messaging blue print

  • Brand audits

  • Customer journey mapping

  • Competitive analysis

Creative Direction & 

Identity Development

  • Brand Identity systems

  • Visual language

  • Creative frameworks

  • Campaign look & feel

  • Product management

Marketing Operations 

& Systems

  • CRM setup & optimization

  • Automation workflows

  • Lead nurturing systems

  • Email Funnels

  • Analytics + reporting

  • Website optimization

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A clear, structured process that connects strategy, creativity, and systems — so your brand works as hard as you do.

1

Clarity before creation.​​

  • Identify gaps in brand, messaging, and marketing

  • Uncover bottlenecks across teams, tools, and touchpoints

  • Align goals, audiences, and priorities before moving forward

2

Strategy you can see.​

  • Define brand positioning and messaging

  • Establish creative direction and visual frameworks

  • Ensure consistency across every customer touchpoint

3

Where it all comes together.​

  • Integrate CRM and marketing tools

  • Optimize websites, landing pages, and funnels

  • Create workflows that support growth and measurement

4

The Outcome

  • A brand that feels clear and confident

  • A marketing system that’s organized and scalable

  • A foundation built to last

Find joy in the journey.

Our Happy Clients

“Carrie has a rare ability to step back and see the full picture. She helped us clarify our brand, organize our marketing efforts, and build systems that actually supported how our team works. The process brought immediate clarity and long-term confidence.”

P.B. - Dealership Development

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Ways to Work Together

Focused engagements designed to bring clarity, direction, and structure to your brand and marketing.

Brand Strategy Intensive

A clear starting point.

Bring focus to your brand, messaging, and customer journey. This engagement creates the strategic foundation that guides every creative and marketing decision that follows.

*Most clients begin with the Brand Strategy Intensive, then continue with a Partnership or Systems Build once clarity is established.

Creative Direction Partnership

Ongoing guidance and alignment.

Senior-level creative direction to keep your brand consistent, confident, and evolving — without the need for a full-time hire.

Marketing Systems Build-Out

Where strategy becomes structure.

Design and implementation of the systems behind your marketing — from CRM and workflows to funnels, automation, and measurement.

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Contact Us

Get in touch by filling out the form.

Our team usually responds in 24-48 business hours.

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At CB Designs, we bring over two decades of creative expertise to help businesses build bold, cohesive, and effective brand identities. From logo development and brand strategy to print design and digital campaigns, our services are designed to bring clarity to your message and consistency to your visuals. Whether you’re starting from scratch or elevating an existing brand, we offer creative direction and design solutions that are as practical as they are powerful.

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