The Approach

Most clients begin with a Brand Strategy Intensive, then continue with a Partnership or Systems Build once clarity is established.

I partner with founders and teams who want more than good design — they want clarity, structure, and a marketing foundation that actually works.

My engagements are structured, strategic, and designed to create momentum you can build on.

Brand Strategy Intensive

A focused engagement to get your brand clear and aligned.

Timeline: 2-4 weeks

Best for:

Founders, growing businesses, or teams who feel stuck, inconsistent, or unclear about their brand direction.

What We Do:

Brand positioning and competitive clarity
Messaging framework and core narrative
Customer personas and journey insights
Brand story and voice definition
High-level funnel and marketing roadmap

What You Walk Away With

A clear brand blueprint
Language your team can actually use
Strategic direction that informs every future decision

Start with a Strategy Intensive >

Creative Direction Partnership

Ongoing guidance to keep your brand consistent, confident, and evolving.

Timeline: Monthly Retainer

Best for:

Teams who need senior-level creative direction without hiring in-house.

What We Support:

Campaign planning and creative oversight
Visual direction and brand consistency
Messaging alignment across channels
Feedback, refinement, and strategic guidance
Cross-team collaboration and clarity

How this Helps:

Faster decision-making
Fewer misaligned assets
A cohesive brand experience across touchpoints

Explore a Creative Partnership >

Marketing Systems Build-Out

Where strategy turns into infrastructure.

Timeline: Project Based or Phased

Best for:

Businesses ready to scale and tired of disconnected tools and guesswork.

What I Build:

CRM setup or optimization (HubSpot or Salesforce)
Lead capture and nurturing workflows
Website and landing page optimization
Automation, tracking, and reporting
Dashboards that show what’s actually working

Why This Matters:

Your marketing becomes measurable
Your systems support growth instead of slowing it down
Design, messaging, and data finally work together

Build Your Marketing System >

What Our Clients Say

M.V., Marketing Director

“As Creative Director, CarrieBeth provided direction and execution across corporate brand materials, sales support, training resources, and event marketing. She combines refined design sensibility with strong organization and attention to detail—delivering polished work even from loosely defined specifications.”